The challenge is almost always the same — getting people moving in the same direction. I've spent 20 years doing exactly that inside agencies, leading iconic franchises, and driving strategy for major brands.
Brand & Strategy Executive · Founder, Maryn & Co.
Few executives have led from the agency, team, and brand side of the business. I have. That perspective changes how problems get solved.
I understand how to balance creative ambition with operational realities. How to connect brand strategy to commercial growth. How to align partnerships, marketing, content, and audience around a shared strategy.
I'm brought into moments of transformation when organizations need clearer positioning, stronger alignment, or a more integrated path forward.
Work With MeCareer Experience
What I Do
Recruited to the ELT during a pivotal period of transition to redefine the brand, align teams, and reconnect the franchise with fans. Led the franchise's first major campaign in four seasons.
$1.2M generated · $5.2M new partnership business · 96% renewal rate
During the pandemic, reimagined fan connection transforming the barrier between players and fans into a symbol of community, resilience, and belonging.
10 Clio Sports Awards · SBJ & Clio Team of the Year
600+ pieces of dynamic content created around live Olympic moments. Pre-written poems matched to what unfolded during the Games — turning a single campaign into six real-time ads.
12% sales lift · 34% share of voice · Top-performing Olympic activation in Canada
A Super Bowl campaign built around the second screen, turning fan prediction behavior into the primary experience. Challenged the broadcast-first model and won.
72% of sessions from mobile · +46% YOY · #1 Super Bowl campaign without a TV spot
Shaped the strategic narrative and activation framework aligning storytelling, media, and fan engagement around a unified national platform.
Clarified the brand's role in a rapidly evolving sports landscape, identifying growth opportunities in women's sports and strengthening the foundation for future partnerships.
Strategic roadmap, campaign platform, and KPI framework guiding the organization toward its 50th anniversary milestone in 2027 — aligning community impact, storytelling, and fundraising.
Brought together leaders from sports, media, and business to advance the conversation around women's NIL, visibility, and long-term value creation by sharing perspectives on one of the biggest growth opportunities in sports.
Whether you're building something new or navigating what's next — let's talk.
hello@marynandco.com